2022 Event Highlights – Session Eleven – The Business of Sport

Event Highlights

The Business of Sport

From martial arts to motorcycles, and soccer’s world championship, sport properties are exploding in the digital space.

Below are some highlights from the session.

Building Asia’s Largest Global Sports Property

In Chinese, the character for crisis is the same as opportunity, said Chatri Sityodtong, Founder, Chairman & CEO, ONE Championship. Going forward is about growing and adapting as quickly as possible, with the pandemic offering a boost of determination. “I told my team, let us take this epic, epic crisis as a proof point for how great we are as a team, and how great we are as people.”

The Fastest Show on Two Wheels

Premier motorcycle racing is moving quickly toward sustainability goals with ebikes. Carmelo Ezpeleta, CEO, Dorna Sports said they have always been connected with the manufacturing industry. “That means everything we do, we hope will be used in the future of the motorcycle world.” He envisions MotoGP’s zero-impact innovations to extend well beyond racing.

The Role of Sport in the Game of Life

The beauty of Qatar is its compactness, which means fans visiting for the World Cup  can easily get to an amazing number and variety of cultural exhibits. H.E. Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, Chairperson, Qatar Museums, Doha Film Institute, Reach Out to Asia, and Qatar Leadership Center listed many, including the reopening of the Museum of Islamic Art, with never-before-seen pieces, an Olafur Eliasson desert installation and the opening of heritage sites. Visitors will find tributes to football, nomadic tents, cars, fashion and Al Jazeera’s 25 years; very exciting, she said, for having “put Qatar on the map.” It’s all 10 years in the making with the goal of authentically showing off the country.

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